Super Affiliate Creator

Are you running your internet marketing business according to the rules of “Mr. Miyagi”?

At the severe risk of dating myself past a point most like to admit, I’m going to put the sharp edge of a samurai sword against my ego and tell you about one of the most famous sayings in bad movie history.

For those of you internet marketing heroes younger than 35, this is going to force you to research the VHS archives of bad 1980’s movies to hear it first hand. Don’t worry though, it’ll be easy to find right next to the 8-track players… or you can keep reading to the bottom of this page.

So button up your white disco suit and let’s journey all the way back in time to one of my all time favorite bad 80’s movies… all the back to the “Karate Kid”.

Yes, I know… the internet didn’t even exist back then so you have to be wondering how is a cheesy movie from the 80’s going to help my internet marketing business opportunity… right?

And this is the first ’secret’ disclosed for the day… but not the ‘top secret’, not the killer marketing secret that Mr. Miyagi disclosed for us so long ago… but I’ll get to that too in just a second.

So the first lesson of day is this; your internet marketing business in NOT unique and does NOT operate on a different principle than the non-internet based businesses of long ago. And unless your internet business starts selling to something other than humans, these marketing concepts won’t change in the future either.

Internet marketing lesson number 2.

Now here comes the whopper… here comes the amazing internet marketing lesson from the grand master Mr. Miyagi. This amazing concept is sure to round house kick your business in the teeth if you fail to heed his advice.

And you don’t want to discover this crucial concept after the moving truck has pulled up to move you and your family from your 4-bedroom estate to that “quaint” little rental on the other side of town so make sure you’re paying close attention to this.

But for you to understand the point, you need to know just a little bit about the ‘Karate Kid’… trust me, it’s not too complex.

The story is your classic case of the new kid in town who gets on the wrong side of the school bullies and keeps getting beat up (simple so far… right?) The “Karate Kid” also happens to befriend his apartment complex’s superintendent (Mr. Miyagi) and spends his weekends watching Mr. Miyagi prune his miniature trees into fancy shapes.

So the “Karate Kid” spends his schooldays getting beat up by bullies and his weekends with Mr. Miyagi.

But after multiple “hiney whoopin’s” by the bullies, the mild mannered apartment superintendent steps into the middle of a particularly bad situation and ‘handles’ the gang of bullies in a most dramatic display of Japanese fighting talent and sends the gang of bullies scurrying away with their tale firmly between their legs in desperate need of ice bags for their heads.

And being so impressed by this fighting talent, the “Karate Kid” begs Mr. Miyagi to train him so he can defend himself from these bullies. And here is where Mr. Maigi imparts his classic wisdom upon the “Karate Kid”.

Mr. Miyagi tells the “Karate Kid” that he needs to make a choice. The “Karate Kid” must decide to either fully dedicate himself to learning the martial arts or he must completely avoid learning martial arts at all.

Mr. Miyagi explains that if he chooses to learn martial arts, he must fully dedicate himself 100% to that side of the road. Or… he must decide to not learn any martial arts and remain on the other side of the road.

Because learning ‘half’ the skills needed for martial arts will put him in the ‘middle of the road’ and being in the middle of the road just means that you’re sure to get squashed like a “never saw it coming” turtle under the wheels of an 18-wheel Mack truck.

And this is true of your internet marketing business… you need to pick one side of the road and stick to it. And here is where I see most of internet marketers make their biggest mistake… they put themselves in the middle of the road, completely confused about who they are and what they should be doing.

Let me give you a couple examples of what I mean.

The most common ‘middle of the roader’ is the confused product marketer. This is the internet marketing guy with his own product, and a huge affiliate base, but thinks he should be a retailer and focusing on selling his product directly to the end customer.

Instead of focusing on how he can make it easier for his affiliates to make money, he’s busy competing with them instead. He’s out bidding his affiliates on Google and doing nothing but driving up costs and stripping his affiliates of all motivation and profits.

And you already know what happens to affiliates that lose money… they leave.

This is the guy so focused on the pocket change he’s paying out to his affiliates that he can’t see the hundred dollar bills his affiliates are just waiting to hand over to him. This guy is always certain to be a flash in the pan and flame out a lonely business death.

Moral of this story; If you have an affiliate program, focus on helping your affiliates become rich and leave the retail business alone… don’t compete with your affiliates and you’re internet business will thrive as your affiliates become rich and make you rich.

And then the 2nd most common ‘middle of the roader’ is the confused affiliate. And the most common culprit fueling this confusion is the false promise of AdSense riches.

This confused affiliate works his tail off to produce a powerful selling website and then destroys his affiliate sales potential by giving away his $100 traffic for a nickel click. This guy can’t figure out whether he should be promoting AdSense or affiliate products so he tries doing both but ends up doing neither.

It just doesn’t work because he’s stuck in the middle of the road, running from side to side, trrying to avoid the inevitable wheels of death.

The moral of this story is to focus your sales efforts. If you plan on selling affiliate products, then make your website a dedicated affiliate sales site. If you want to make money with AdSense, then make a content site that draws traffic that can be monetized into AdSense revenue.

With the low cost of hosting, it makes a lot more sense to have two websites, each for a different purpose, than it does to try and sell two concepts from one website.

Heed the timeless advice from Mr. Miyagi and stay out of the road.

To your continued success.

Gary Jezorski  

While there’s plenty of easy home businesses now available due the advent of the internet, how many of them would really be considered a good Christian Home Business? Well, it’s probably easy to see that selling ‘enhancement drugs’ would not be considered a Christian Home Business but what about the more subtle criteria needed to qualify?

Does a real Christian home business need to help people in a physical or spiritual manner or can a business still be considered a Christian home business if it simply follows the rules of ‘best in class’ conduct? It’s obviously not OK to sell blue jeans that were made in sweat shops by 8 year old children but would it still be OK to sell $239 designer blue jeans knowing that the Wal-Mart versions are just as functional?

What level of profitability is acceptable in a real Christian home business before it seems like outright greed?

These issues can be a bit overwhelming, so to narrow the focus I’m going to define exactly what I think constitutes a valid Christian home business:

1. No business remains a business unless is makes a reasonable profit. After all, even a Christian home based business needs to pay the bills and provide some benefit to the owner or there’s no point in making the effort.

2. A Christian home based business should strive to sell products of the highest value for the money charged. This should not be seen as a limitation as high value products (of any price) will only create a loyal customer base.

3. A Christian home based business should deal only with product vendors of the highest integrity. Your good name will be associated with the company you keep so make they live by the same high standards you’ve already chosen to live by.

4. A Christian home based business should provide superior customer support. This does not mean you should sit by the phone all day waiting for their calls but you should strive for no more than a 24 hour turn around on questions and inquiries.

5. And you should never ignore your responsibility to the church and community. When you’re earning more money than ever expected from your Christian home business, share with the people that helped you along the way, share with your church and give back to the community.

No man is an island and no business operates without the generous support of others. When you’re at the top of the financial hill, keep this in mind and you’ll always be respected and loved for your efforts.

Follow these simple rules and your Christian home based business is sure to provide you with great financial wealth as well as personal wealth.

 To your continued success.

 Gary Jezorski

Home based businesses are certainly nothing new but one of my favorite home based businesses was never even available before the advent of the internet and the infamous ‘tracking cookie’.

The tracking cookie revolutionized the way products are sold, how fortunes are made, and literally overnight created an entire home based affiliate business industry. And frankly, I cannot think of a better home based business model than affiliate marketing because of all it has to offer over the previous options.

I mean, what was really available to the ‘common man’ or more likely, the ‘bored housewife’ before the internet opened the floodgates of opportunity? There were the MLM (multi-level marketing) programs that stuffed hundreds of dollars of products down the throats of the unsuspecting fortune seeker.

Or you could become the ‘party host’ and invite your friends and relatives over to your house just to push some over priced baskets on them while their guilt was still overriding their anger at being forced to buy this stuff. Those ‘party hosts’ sure new how to make their friends scarce after a few of those “$80 a basket” and “$20 a candle” parties.

The other option was to sell your friends and relatives herbal supplements. Now you’re helping them with the worlds best health foods right? Oh right… then why was the focus of the sales presentation always on why they should sell products just like you do? And would any of them ever have bought the Aloe Super Drink if you weren’t the one pushing it?

But what home business was real and what was just a waste of effort? How could a person honestly make some extra cash without sucking the church money out of poor Aunt Thelma’s purse? It was really tough back then.

Now take a look at how much easier and better real business opportunities have become. With a home based affiliate business you can now sell the products of almost any company you choose. Most of these are companies that wouldn’t give you the time of day, in the past, if you had contacted them to become one of their dealers… but now you can. That’s just one of the powers of affiliate marketing.

And it just keeps getting better. With a home based affiliate business you get to choose the products you want to promote, choose when you want to work… morning, afternoons, night, it makes no difference.

You also choose where you want to work… commuting through rush hour is a thing of the past. Just grab your laptop and head out the deck with your dog and coffee mug.

But I’m not done yet. Here’s what you’ll never have to do with a home based affiliate business; never carry, or pay for, any inventory… never make a sales call… never listen to a customer complain because her lamp didn’t show up on time… and never, I mean never listen to your dim witted boss tell you that you’re only getting a 3 percent raise this year because of ‘management budgets’.

Is a home based affiliate business the right choice for you? I highly recommend it and suggest making this your first internet business option.

To your continued success.

Sincerely

Gary Jezorski.

I have a confession to make …I’m a ‘tool guy’.

When I look at the project list my wife so thoughtfully prepares for me, I scan it with one thought in mind; which project can’t be done without a new tool. And that’s exactly the one I commit to doing for her.

The reason should already be obvious to you or you’re probably not a ‘tool guy… and yes, this is a bit sexist as I’m sure there are ‘tool gals’ out there too but let’s face facts here… power tools is a ‘guy thing’. Even if a women uses power tools, she doesn’t ‘long for them’ the men do (of course, longing in the most masculine sense).

But this power tool fetish is more than just a waste of hard erned cash, the honest to god truth is, when you have the Powermatic TA66 table saw with the 3-horsepower Baldor motor, triple V-belt drive and Biesmeyer fence, it’s just that much easier to rip through 20 board feet of 8/4 white oak (you should have your “Tool Time” howls going by now).

And while you can still get the job done with a lesser saw …who really wants to? It takes a lot more time, a lot more patience and usually a more skilled hand than most of us have time to develop. Let the pros cut that wood by hand and square the edge with their 110-year old Jack plane…I’m just too busy for that.

Between running a business (or full time job) and raising my two kids that are 5 and 8; who really has the time to learn the ‘old ways’? And I’m not saying it’s not better to learn the basics and move up to the power tools once you appreciate the old world ways, I’m just facing reality.

And the reality is …I just don’t have time for that. I need that 20 board foot cut and trued up now and I’m jumping right to my ‘cheater’ tools to get the job done in the 45 ’spare’ minutes I have each week.

Is this a ‘cop out’? Just another excuse for taking short cuts?

Some would say yes; but I know there’s a lot of folks out there just like me. While your job or life situation might be different in a lot of ways, I’m sure we’re the same in one way …not enough time in the day!

So I cheat …I use ‘power tools’ for my hobbies and I’ll admit one other way that I ‘cheat’.

I cheat in business too.

I take the same approach to building my internet marketing business as I do to building furniture in my wood shop… I buy and use the best power tools I can afford. And I’m not afraid to admit that I use these internet business ‘power tools’ before I’ve taken the time to learn the ‘old world’ fundamentals.

In fact, I don’t have a clue as to why some of these ‘power tools’ work so well but quite frankly, I also don’t care. All I care about is that they do work. And I know they work because my internet marketing business shows the sales results I need to run a successful and growing business.

For me, that’s the true bottom line I need …I need to easily and quickly make money on the internet and that’s exactly what these tools allow me to do. If I had to become an expert at all the disciplines of internet marketing before applying them to my business… I wouldn’t have a business.

So do I really care that I’m not truly a ‘master craftsman’ that can build a Chippendale chair set with a Buck knife? Or am I just as happy to get the same (or better) results using my collection of power tools?

And will you really care that your website is getting all that free traffic because you’re a search engine expert or do you just want to plug in some software, hit the ‘easy button’ and let the software do the search engine optimization for you.

I know which path I’ve chosen and I also know how profitable this path is for me. Which path will you choose?

Do you want to learn the ropes and do the research yourself then buy a thick book and have at it (or for the Readers digest version, check out this free SEO newsletter).

Or will you choose my ‘cheater’ path and just let the software do all the work – Click here to sit back and cheat like I do.

To your continued success.

Gary Jezorski
 

I always find it amazing when people think that a small home business idea needs to also be small in profits and size. When the truth is, even a small home business idea can blossom into a veritable fortune with just a little bit of effort.

Think about some of the most famous companies out there. Did you know that Hewlett Packard was started in a garage? Or that Motorola was also a shoe string operation… nothing more than an idea really but that’s all it takes to change your life.

One small idea from a home business or a fortune 500 company can mean the difference between outrageous wealth and struggling along in a 9 to 5 cubicle rat race. Now we both know it’s certainly a lot easier for a company like Apple to create the iPod than it is for you to invent it in your garage but what about the huge number of internet businesses that started with a small idea and just a little flexing of their Mastercard credit limits?

Did you know that YouTube.com was started just this way? Nothing but two guys, multiple credit cards and one small home business idea. It sure didn’t take long before that little idea became a huge phenomena did it?

But here again, I’ll admit that it’s tough to hit upon an idea like YouTube or MySpace (not impossible by any stretch though) but is it reasonable for you to add ‘just a little extra’ to your monthly budget with a home business? A small idea could certainly be turned into a ‘niche website’ and niche websites are really what the internet is all about.

So let’s quickly examine why this niche concept works on the internet but does not work in the ‘brick and mortar’ world. It all has to do with demographics and reach. Let’s pick on an obscure niche like ‘die cast replicars’.

If you were to open a strip mall store to sell these replicars, how many people in a 15 mile radius would know about your store? And how difficult would it be to advertise to this niche audience in a 15 mile radius? Pretty tough right?

And even if you could find these replicar fanatics with your advertising (likely expensive advertising), how far would they drive to come to your store? Can you start to see how tough this is getting and why your strip mall store is likely to fail a miserable flaming death?

Now flip this around and put your replicar business on the internet. For starters, you probably only have to shell out $2,500 for a full blown e-commerce website which is less than 1 month rent at most strip malls. After that, figure in about $30 a month in fixed costs and that’s it. Your fist year business budget is less than $3,000… not bad in comparison is it?

But it gets a lot better because you’re no longer scrounging around searching for the replicar fanatics in a 15 mile area… you’re spanning the globe! Now you’re taking what used to be a niche product and selling to a global audience of over 5 billion people and think about how many replicar fanatics there are in a global market versus a 15 mile market. This is a truly amazing paradigm shift.

There is no longer a ‘niche market’ as we used to know it, there are no longer geographic sales borders and you no longer have to limit yourself to a small home business idea because there are no longer any small ideas… any idea can now become huge in a global market.

Start small with your home business… sure, best to walk before you run but dont think you need to limit yourself to staying small. Take your small idea and turn it into whatever you choose. There has never been a better time to work from home and there has never been a better time to turn a small idea into a large business.

To your continued success.

Regards

Gary Jezorski

Ok, Ok …stop groaning for a second and hear me out on this one. You’ll quickly understand why I treat my affiliates like children and why you need to do the same.

Maybe I’m dating myself a bit here and maybe you don’t have any kids of your own but if you listen to what I have to say, and follow these simple concepts, you’ll make 300%, or more, money each and every week than if you don’t.

But first, let’s look at the typical affiliate manger and website owner. The first thing you’ll usually notice is that they’re not only your product provider, they’re usually your biggest competitor. And when a potential customer sees your website and discovers that you’re an affiliate, and then discovers the product owner’s website, which do you think they’ll visit? Which website will they buy from?

The other big problem with this approach is that the product owner will also drive up your marketing costs with Google and Yahoo as they place their own ads to compete with you so you make even less money. What kind of parent would set their kids up to fail like this? Not too many that I know.

So why do so many website owners set their affiliates up to fail?

Why don’t they recognize their affiliates as their most prized possession, just as a parent thinks of their children as their most prized and valuable possession? It’s a mystery to me yet I see it everyday.

And you need to watch out for this type of affiliate program because you’re walking on broken glass in thin slippers with financial failure hiding right around the corner.

So what should you look for in an affiliate program? Here’s a good starter list of the bare minimum items I would except if I were to promote your program as an affiliate:

1. Examine the search engines and see where their ads come up on PPC (pay per click). If they’re #1 for the prime keywords …stop right there and move on.
2. Look for a professionally designed sales page so you know it’ll convert your marketing efforts into sales. And don’t confuse ‘fancy’ with ‘professional’. Fancy pages often do NOT convert well. Simple sells.
3. Make sure the affiliate manager is accessible. Call them or send an email. A fast response is a good indication they value their affiliates.
4. A third party affiliate module is preferred as this ensures ‘arms length’ integrity in the system. You don’t want to wonder if you’re really getting the credit you deserve. I’ll also go with an affiliate system if it uses proven software with immediate notification of my sales.

Following these simple guidelines will help you earn 300%, or more, for every marketing dollar invested when compared to marketing programs without this criteria.

Make sure your affiliate manager values you as much as you value your children and you’ll make plenty of money together for years to come.

Regards

Gary Jezorski

How can you tell the difference between a money making home business and a scam or a gimmick? After all, the difference between a ‘gimmick’ and ‘scam’ might be legally different but when it comes to your money making home business… there really isn’t much of a difference at all.

So before I reveal exactly how to uncover the truth about a real home based business, first let’s define the difference between a home based business ‘scam’ and a simple home based business ‘gimmick’.

Home Business Scam – I define this as a business that’s advertised to provide a reasonable to outrageous income stream but is really nothing but a complete ruse. This is a business that’s really set up to be complete BS with absolutely no chance of anyone ever turning it into a money making home business.

Home Business Gimmick – This type of business is usually real and can even be quite profitable… for a few folks anyhow… or for a short period of time. These gimmicks are prevalent on the internet today because the internet is still relatively new so the opportunity for making a fast buck are also prevalent. But is this really what you want as a long term money making home business?

So if you really want a true money making home business, you need to avoid the scams and gimmicks as one will rob you blind up front and the other will have you chasing every fad of the day… don’t do either.

Instead, make the smart choice by looking for a real money making home business that you can build upon for years of profitable operation and also improve upon to increasingly grow your profits each and every month.

Now let’s look at the rules of a real home business:

• Rule #1 - Your business should sell something other than itself. In other words, if the business you buy does nothing other than tell you to turn around and sell the same business to others, you just bought a ‘gimmick’ at best.
• Rule #2 – Avoid MLM hell. While it’s true that an MLM can provide immense leverage and wealth, they only provide this leverage for the first and the few folks through the door (usually the founders of the MLM). An MLM also violates Rule #1 as the only way to achieve this leverage is to recruit your friends and relatives into the same business so now you’re selling the same business you just bought instead of selling the products of the MLM. Here’s a simple ‘reality check’; were you buying the products the MLM promotes before buying the MLM business? If not, what makes you think others will buy these products from you?
• Rule #3 – Look for longevity. Your odds of making money with your home based business are much better if you go with someone that has a track record of success. Think about it… would you rather buy a McDonalds franchise or “Brand X Hamburgers”? While Brand X might provide greater upside ‘potential’, just as day trading can be more profitable than mutual funds, no one can argue that McDonalds is already a proven entity and more likely to succeed.
• Rule #4 – Sell a product you understand and can easily describe to your friends. If you can’t describe your product or service in 1 sentence then you really don’t understand it and should never try to build a home based business around it.
• Rule #5 – Your home based business should be well supported, by the company you purchased it from, with a rock solid infrastructure. Do they have a real support system? Can you reach them before and after you join? Are others in the business making money already?
• Rule #6 – Plan on ‘doing something’. While you won’t have time to ‘do everything’ (see rule #5), never believe there’s someone out there willing to pay you for ‘doing nothing’. If you think you can build a business around replaying someone else’s video to sell the same business you just bought to hundreds of others…just stop dead in your tracks and buy a lottery ticket instead. Your odds of success are much better.

Are there more rules? Sure… hundreds of them, but if you follow my 6 ‘Golden Rules’, you’ll be ahead of 98% of the ‘sucker pack’ and you will succeed. A money making home business is the easiest and best way to start a business, just make sure you follow my rules and avoid the pot holes on the internet highway.

Would you like to see my favorite money making home based business?

Regards

Gary Jezorski

Pricing a product is one of my favorite topics and one of the things I see rookie and veteran internet marketing guys get wrong time after time.And I’ll warn you right now that you’ll probably not agree with me on this topic so you might want to stop reading right now …I really mean it, just stop right now and go read something a little more ‘mainstream’…

Still with me? OK …let me start off with an easy one for you then.
Imagine you’re celebrating your ‘3-month’ anniversary with your latest love connection.

And I’m not talking about some run of the mill neighborhood girl with a ‘great personality’

…I’m talking about a magazine cover, drop dead gorgeous, example of why men do the stupid things we have a tendency to do around this type of smokin’ hot women.

You know the type; long legs, long hair, doe eyes that could have been ripped from Bambi herself, add to that a knee weakening pearly white smile …and a ‘pout’ that’s been perfected over years of ‘man manipulation’.

So you’re standing at the boutique counter trying to figure out which perfume you’re going to buy her for this special occasion. And you know you’ve got to throw down something impressive right? So let’s see what we have here:

• Option #1 is designer brand ABC at $250 an ounce.
• Option #2 is designer brand XYZ at $300 an ounce …but wait, lucky day, halleluiah, praise the Lord …the store just slapped a big ol’ orange clearance tag on designer brand XYZ. Now it’s only $10 an ounce.

Which one do you buy?

Now let’s go car shopping. Hyundai is making some remarkable cars today; in fact, they’re trouncing BMW and Mercedes in the JD Power quality rankings. So why can Mercedes and BMW charge 4 times the price of  Hyundai and have people line up to buy from them? Why don’t you see more Hyundai’s pulling up in front of the country club?

And who do you think makes more money per vehicle …which company do you think is more profitable …who has the ‘smart’ business model here?

Now ask any BMW or Mercedes owner if they want to trade in their Beemer for a Hyundai and listen for the uproarious laughs and looks of incredibility. Do you think you’ll ever have one of they say; “yup…Hyundai cars are great, can’t wait to buy one after this BMW comes off lease”.

We both know that’ll never happen …never!

And you’ll never see Mercedes or BMW drop their price to compete with Hyundai either. It won’t matter how good Hyundai cars get either because that’s not the point. BMW and Mercedes know that if they drop their price to match Hyundai, they’ll actually sell FEWER cars, not more.

By dropping their price, BMW and Mercedes would be admitting that their cars are worth less and should not be valued so highly by their loyal customers. They know that once the price is equal, they’ll have to compete on product …and who wants to do that?  Not me, and hopefully not you.

The smart way to make money is to place a high price on your product and set a high ‘value’ on your product. Of course, it always helps to deliver a great product but never think that a great product at a low price is ever a good idea …it’s not.
Just ask Hyundai, or ask your girlfriend after she passes that boutique and spies that orange ‘clearance tag’.

Price absolutely does set value so set your price high and your value higher.

Regards
Gary Jezorski

P.S. Excuse me now, I’m on my way to Starbucks for a cup of their ‘discount’ coffee.

Have you heard the latest on the John Reese VRE? If you’ve already seen his video, you know that John claims to have made $500,000 in Adwords revenue with a network of websites that he created with about a 120 hours of effort plus $3,000 in expenses.  Not a bad return on investment is it?

But is it real?

Quite frankly, I don’t know and I don’t care either.

But bear with me here and I’ll get to the real point of this article. You see, the reason I don’t care whether John Reese made $500K with AdSense is two fold:

1. He’s not sharing with me.
2. There’s a bigger lesson to be learned.

Now here’s the real lesson.

John Reese took a generic, commodity subject and created a brand new niche out of a topic that’s been covered to death. Go search Google for an AdSense ‘how to’ e-book and you’ll find hundreds if not thousands of results. Now what would have happened if even John Reese would have come out with yet another AdSense manual?

Ho hum …snore, boring, new topic please.

But John Reese is too smart for that. John doesn’t come out with an AdSense manual …he created a ‘VRE’. Wow …look at all the buzz now about VRE, hear all the folks using VRE as though it were a permanent part of their vocabulary. VRE has become a whole new way to make money for even the common man.

But it’s really AdSense isn’t it?

And here’s the point you better pay attention to if you ever plan on quitting your day job, if you really want to turn the key on that Porshe 911, or if you just want to make enough money to take your wife to Hawaii on your 10th year anniversary. You need to understand how to sell on something more than price …or you’ll forever be a loser at internet marketing. Let me repeat that point …a loser forever.

Ouch …I know, being a loser sucks!

But don’t think for 1 second that YOU need to be the internet marketing loser …let your competitors be the loser. Let your competitors compete head to head with thousands of others and let those ‘other’ losers drop their prices and then their shorts …but I don’t want you to even consider it …not for even a second!

And this does not have to be hard …in fact, it can be quite easy if you just sit and think about it for minute. Did John Reese really do anything extraordinary by coming up with the term VRE? Nah, not really. Could you have done the same? Sure you could …as long as you believe that you can.

So here’s a simple internet marketing exercise that I want you to do right now, well after reading this article. Go look at what you’re selling and see if you’re selling it in the same manner as your competition. Is the price the same? Sales pitch the same? Are you highlighting the same benefits as your competitors? If so …STOP IT RIGHT NOW and do this instead.

Start selling your program for ANY other reason other than the competition! Take any other benefit and start highlighting this as your primary benefit and focus your sales message around this one benefit. Even if you believe that this benefit is not as good as the benefit that all your competitors push …you will make more sales. Guaranteed!

And stop shaking your head. I know this goes against your grain but you need to do this make big money. Yes, it’s true that you’ll lose the sales to your competitors for the customers looking for the ‘other’ benefit but let’s face it, you might not have gotten it anyhow.

But you will get ALL the sales of the people that actually think your primary benefit is the best. Remember that when you market to everyone, you market to no one. So side step your competitors, carve out a unique niche in an existing market, and you’ll enjoy the benefits of being the only one out there with a primary expertise in VRE.

Get it …if not, you better study what John Reese accomplished. Or look in the mirror and make sure the ‘loser’ label isn’t stalking you …it’s a sneaky beast.

Regards

Gary Jezorski